RESEARCH OF THE ROLE OF PSYCHOLOGICAL STYMING OF PERSONNEL IN THE SOCIAL MANAGEMENT OF PHARMACEUTICAL ORGANIZATIONS

Abstract

The aim of the work. Conducting research on the role of psychological stimulation of personnel in the social management of pharmaceutical organizations.

Materials and Methods. The methods of scientific analysis, in particular, its methods of generalization and grouping, as well as sociological methods of research, are used.

Results and Discussion. In the course of the study we noted the psychological methods of social management, psychological factors motivating staff and determined as follows: 68.9 % of those surveyed pharmaceutical companies staff indicated that their practice is not fully used psychological-technic stimulation of the personnel, under-utilized method of formation working groups on the criteria of psychological compatibility of staff (72.8 %) and almost never uses psychological - organizational method staff stimulating (86.6 %), at the institutional normalization and the regulation of labor is almost not taken into account the psychology of the individual employee of a pharmaceutical company.

Conclusions. The results of the research testify to the increased role of psychological stimulation of personnel in the social management of pharmaceutical organizations, which is explained by changes in the structure of modern social labor, its intellectualization and the growth of the sociocultural and professional level of the staff. It is noted that it is mandatory to assess each employee as an individual person as an important member of the collective of a pharmaceutical organization that has joint goals with the organization and strive to achieve a specif c goal. Psychological incentives for staff should be fully applied in the social management of the pharmaceutical organization in order to increase the social activity of employees.