INFLUENCE OF THE MARCO ENVIROMENT ON THE ACTIVITY OF FARMACEUTICAL ORGANIZATIONS IN UKRAINE
DOI:
https://doi.org/10.11603/2312-0967.2014.4.3469Abstract
theoretical approaches to influence estimation of the outer factors on the marketing activity of the pharmaceutical organizations were generalized, influence of socio-cultural component was analyzed in details. Keywords: macro environment factors, pharmaceutical organization, socio-cultural component.Downloads
Published
2015-02-09
How to Cite
Hrushkovska D. Т. (2015). INFLUENCE OF THE MARCO ENVIROMENT ON THE ACTIVITY OF FARMACEUTICAL ORGANIZATIONS IN UKRAINE. Pharmaceutical Review Farmacevtičnij časopis, (4). https://doi.org/10.11603/2312-0967.2014.4.3469
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Section
Pharmaceutical management, marketing and logistics
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