INFLUENCE OF THE MARCO ENVIROMENT ON THE ACTIVITY OF FARMACEUTICAL ORGANIZATIONS IN UKRAINE

Автор(и)

  • D. Т. Hrushkovska

DOI:

https://doi.org/10.11603/2312-0967.2014.4.3469

Анотація

theoretical approaches to influence estimation of the outer factors on the marketing activity of the pharmaceutical organizations were generalized, influence of socio-cultural component was analyzed in details. Keywords: macro environment factors, pharmaceutical organization, socio-cultural component.

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Опубліковано

2015-02-09

Як цитувати

Hrushkovska D. Т. (2015). INFLUENCE OF THE MARCO ENVIROMENT ON THE ACTIVITY OF FARMACEUTICAL ORGANIZATIONS IN UKRAINE. Фармацевтичний часопис, (4). https://doi.org/10.11603/2312-0967.2014.4.3469

Номер

Розділ

ФАРМАЦЕВТИЧНИЙ МЕНЕДЖМЕНТ, МАРКЕТИНГ ТА ЛОГІСТИКА