SAMBUCUS NIGRA IN THE COMPOSITION OF PHARMACEUTICAL PREPARATIONS REPRESENTED IN THE MARKET OF UKRAINE
DOI:
https://doi.org/10.11603/2312-0967.2019.2.10183Keywords:
elderberry Sambucus nigra, marketing research, pharmaceutical market of Ukraine, phytopreparationsAbstract
The aim of the work. To conduct an analysis of the range of medicinal products containing elderberry black Sambucus nigra in the modern pharmaceutical market of Ukraine and determine the feasibility of developing new drugs based on marketing research.
Materials and Methods. The work is done using statistical, logical and graphical methods.
Results and Discussion. The conducted researches showed that the biggest part of drugs is found in the form of tablets (26.4 %); the predominant part of the assortment (95 %) of the studied drugs is multicomponent drugs; most of the preparations containing Ezine Black Sambucus nigra are produced at pharmaceutical enterprises of Ukraine, among which the Leader (55.56%) is LLC Scientific-Production Company "EIM", Kharkiv; Mostly, medications containing elderberry black are anti-inflammatory drugs. Consequently, the results indicate that the development of new, up-to-date, original medicines based on elderberry Sambucus nigra is promising and competitive on the domestic pharmaceutical market.
Conclusions. The marketing analysis of the Ukrainian market for medical and prophylactic drugs has shown that although the share of home remedies based on the elderberry Sambucus nigra is the largest, however, there are wide opportunities for expanding the range and creating new drugs based on this plant material. In particular, it is worth paying attention to the least numerous (syrups and solutions for injection) or not presented forms (sprays, lozenges and dragees).
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