АНАЛІЗ АСОРТИМЕНТУ ДІЄТИЧНИХ ДОБАВОК ДЛЯ НОРМАЛІЗАЦІЇ ФУНКЦІЇ ЗОРУ

Анотація

SUMMARY. Vision is essential for human activity, yet over 2.2 billion people worldwide face visual impairments, many of which are preventable. Digital screen exposure further exacerbates eye health issues. While treatment options exist, their cost makes prevention increasingly relevant. The use of plant-based dietary supplements offers a viable preventive strategy. Analyzing their assortment, composition, and dosage forms is key to improving quality control and guiding the development of effective products for visual function support.

The aim – to investigate the pharmaceutical assortment of dietary supplements for the normalization of visual function.

Material and Methods. The objects of the study were the directory of Compendium online and online resources such as Tabletki.ua and Apteki.ua. The study employed marketing analysis, graphical representation, logical generalization, and mathematical-statistical methods.

Results. As of April 2025, the pharmaceutical assortment comprised 104 dietary supplements for the normalization of visual function. The analysis of the assortment revealed a predominance of domestically produced dietary supplements, accounting for 55.77 %. The leaders among them were Beauty and Health, LLC (10.34 %) and Elit-Pharm, LLC (8.61 %). Imported dietary supplements originated from 16 countries, with the highest shares coming from Germany and the United States (19.57 % each). The majority of dietary supplements had a multi-component composition (86.54 %). The most common dosage forms were capsules and tablets.

Conclusions. The domestic pharmaceutical market of dietary supplements for the normalization of visual function has been analyzed. The results indicate a predominance of domestically produced products, a multi-component structure of the assortment, and a variety of dosage forms, highlighting the high potential for further research and development based on plant-derived raw materials.