IMPACT OF BEHAVIORAL ECONOMICS ON HEALTH CARE: ANALYSIS OF PRINCIPLES AND APPLICATIONS

Authors

  • D. O. Lyashov Akkon university of human sciences, Berlin, Germany National Aviation University, Kyiv, Ukraine
  • A. G. Shulgai I. Horbachevsky Ternopil National Medical University, Ternopil, Ukraine
  • N. O. Terenda I. Horbachevsky Ternopil National Medical University, Ternopil, Ukraine

DOI:

https://doi.org/10.11603/1681-2786.2023.3.14225

Keywords:

behavioral economics, health care, patients, healthy lifestyle, quality of life, medical service

Abstract

Purpose: to analyze some key aspects and concepts of behavioral economics that can be applied in healthcare.

Materials and Methods. Data from scientific information sources on the main theories, aspects and concepts of behavioral economics were used for the analysis. The methods of comparative analysis, system approach and system analysis, bibliosemantic method were used.

Results. The paper examines the key principles of behavioral economics and their application in the context of health care. Such concepts as the irrationality of human decisions are revealed and examples are given of how it affects health and how it can be used to achieve better results in medical practice. To achieve this goal, an analysis of the latest research and experiments related to the impact of behavioral economics on health care was carried out, concrete examples were given and the results of these studies were analyzed, directions for further scientific research were proposed, since this area has great potential for development and improvement.

Being scientifically oriented, this work aims to expand the understanding of the impact of behavioral economics on health care and to contribute to the development of more effective strategies in this important field.

In general, research and experiments in the field of behavioral economics in health care show great potential for improving health care and healthy lifestyles in general. Taking into account the psychological and social aspects of decision-making plays a key role in creating more effective programs and interventions in this area.

Conclusions. The application of the principles of behavioral economics in health care opens up endless possibilities for improving the health care system and influencing the behavior of patients and medical workers. This is an important component of the strategy to improve the quality of the provision of medical services and reduce risks to the health of the population.

Author Biographies

D. O. Lyashov, Akkon university of human sciences, Berlin, Germany National Aviation University, Kyiv, Ukraine

PhD (Economic Sciences), Associate Professor of the Department of International Economic Relations and Business of the National Aviation University, Kyiv, Ukraine; researcher at the Institute for International Aid Research, Accon University of Humanities, Berlin, Germany

A. G. Shulgai, I. Horbachevsky Ternopil National Medical University, Ternopil, Ukraine

DM (Medicine), Professor of the Department of Public Health and Health Care Management, I. Horbachevsky Ternopil National Medical University

N. O. Terenda, I. Horbachevsky Ternopil National Medical University, Ternopil, Ukraine

DM (Medicine), Professor of the Department of Public Health and Health Care Management, I. Horbachevsky Ternopil National Medical University

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Published

2023-11-22

How to Cite

Lyashov, D. O., Shulgai, A. G., & Terenda, N. O. (2023). IMPACT OF BEHAVIORAL ECONOMICS ON HEALTH CARE: ANALYSIS OF PRINCIPLES AND APPLICATIONS. Bulletin of Social Hygiene and Health Protection Organization of Ukraine, (3), 70–75. https://doi.org/10.11603/1681-2786.2023.3.14225

Issue

No. 3 (2023)

Section

Health care economy

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Copyright (c) 2023 Bulletin of Social Hygiene and Health Protection Organization of Ukraine

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