MODERN ASPECTS OF INFLUENCE FACTORS AND PROSPECTS OF DEVELOPMENT OF MEDICAL AND HEALTH-IMPROVEMENT TOURISM IN UKRAINE
DOI:
https://doi.org/10.11603/1681-2786.2019.1.10280Keywords:
tourism, tourist infrastructure, medical tourism, health-improvement tourismAbstract
Purpose: to analyse the current state, specifics of functioning of the tourism infrastructure, to study external and internal factors, the main trends and prospects for the development of medical and health-improving tourism in Ukraine.
Materials and Methods. Bibliosemantic, structural-logical, mathematical-statistical and analytical methods were used in the research.
Results and Discussion. Ukraine has a well-developed tourist infrastructure. The emergence and development of health-improvement and medical tourism in our country are due to a unique set of natural and recreational resources. Ukraine has a sufficient number of different specializations resorts that can meet a wide range of tourist needs for treatment and rehab, but in order to attract the attention of foreign and domestic tourists, Ukrainian resorts need to solve a number of problems related to financing, management and modernization. Strategies for the development of state and local resorts should take into account the introduction of an effective system of financing, the creation of a system for encouraging investment in modernization and construction of sanatorium and resort industries, creating affordable services, adhering to state and international standards, raising the level of service.
Conclusions. Medical and health-improving tourism is one of the most promising types of tourism in Ukraine, evolving under the influence of a number of political and economic factors that are caused by the transformational processes taking place in the country. Our state has a significant natural potential for the development of this industry.
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