INFLUENCE OF THE MARCO ENVIROMENT ON THE ACTIVITY OF FARMACEUTICAL ORGANIZATIONS IN UKRAINE

Автор(и)

  • D. Т. Hrushkovska

DOI:

https://doi.org/10.11603/2312-0967.2014.4.3469

Анотація

theoretical approaches to influence estimation of the outer factors on the marketing activity of the pharmaceutical organizations were generalized, influence of socio-cultural component was analyzed in details. Keywords: macro environment factors, pharmaceutical organization, socio-cultural component.

Завантаження

Опубліковано

2015-02-09

Номер

Розділ

ФАРМАЦЕВТИЧНИЙ МЕНЕДЖМЕНТ, МАРКЕТИНГ ТА ЛОГІСТИКА