M. S. Ponomarenko and O. S. Soloviov, “RESULTS OF IN-DEPTH ANALYSIS OF PARAMETRIC INDICES OF TELEVISION ADVERTISING OF MEDICINES, PARAPHARMACY, ALCOHOLIC DRINKS - EVIDENCE BASE FOR THE DEVELOPMENT OF NORMATIVE AND LEGAL PRINCIPLES OF THE EFFECTIVE STATE REGULATION OF ITS ACTIVITY”, MIE, no. 3, May 2015.